New Cooling Process Reduces Website Server Costs By 40% 

Did you know the IT sector has a huge climate impact. At present, between 3 and 4 percent of all electricity (and the associated carbon emissions) used in the world goes to running data centers. For every watt of electricity that a server uses, 1-2 watts of electricity are typically required to cool it. One server alone has roughly the same climate impact as a 15mpg SUV! In fact, most of the Internet, Websites, Email, Online Services, Mobile, and more are run on data center servers. Their numbers and usage are increasing exponentially.

Green Hosting is an important step in dealing with climate change. DIR3 Media is proud that our server provider, based at The Planet Data Center in Houston, Texas, is purchasing 130% of their total electricity needs from new wind generated energy.

They are using renewable energy to both power and cool the web servers by investing in Green-e certified Renewable Energy Credits (RECs). All of the RECs are verified, tracked and monitored. Renewable Energy Credits (RECs) are tradeable credits representing all the environmental benefits of 1 megawatt hour of renewable energy. When purchasing Texas wind RECs, itís basically paying a Texas windfarm to generate renewable energy. For every REC purchased, that windfarm generates 1 megawatt of Texas wind power and puts it into the grid. When the servers draw power from the grid, credit can be claimed for the wind power generated. The RECs are purchased from 3Degrees.

Based on the total number of servers and the average amount of electricity used in a year to power and cool them, the estimated need was 4,009 MWh of electricity to offset 130% of the electricity used to power and cool all of the servers. RECs arenít the only offsetting option out there, there are also Certified Emission Reductions (CERs) and Voluntary/Verified Emission Reductions (VERs). The main difference between the three is this: each REC represents 1 additional megawatt of North American wind power, whereas each CER or VER represents one metric ton of reduced or avoided carbon dioxide emissions. CERs and VERs can be generated from a whole range of projects (fuel switching, forestry, changes in industrial processes, etc.), but RECs can only be created by the production of renewable energy. So why do RECs make the most sense? RECs enable green energy usage right from the source and support the development of clean power, rather than simply paying another company to not pollute.

We have also reduced our business footprint at the office (recycling, minimizing paper use, etc.), and recently switched to higher efficiency servers. For more information on minimizing your personal impact on the environment visit the Environmental Protection Agency at: